53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a site can just presume when it comes to trust.

Source: Review Trackers

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would leave a review to educate others about their customer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their choice making process.

Source: Podium

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be clients are trying to find. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

83% Of Consumers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

95% Of Disappointed Clients Will Return To A Company If A Business Deals With Problems Quickly And Effectively

Customers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics expose that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a physician.

Younger people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Customers Browse A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal