Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Considering that the vast majority of customers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among lots of that show the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with an ideal five star rating.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can just go so far when it comes to trust.

Source: Review Trackers

95% Of Unhappy Customers Will Go Back To A Business If A Business Manages To Solve Problems Rapidly And Efficiently

Clients do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

70% Of Customers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270 Percent

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as guidance from family and friends.

Source: Brightlocal

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

89% Of Clients Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, most people prefer to read reviews on their mobile devices.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc