Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

70% Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the large bulk of consumers check out reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

People Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Majority Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews usually carry the same weight as suggestions from loved ones.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have outstanding and good rankings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users explain your product and services, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize An Organisation

This stat is one of many that illustrate the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a perfect five star rating.

Source: Brightlocal