More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Only 6 Percent Of Customers Don't Trust Client Reviews At All

According to customer review stats, a whopping 19 percent of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies really make use of them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

70% Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as advice from friends and family.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

A Lot Of Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center