Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and score stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews stay without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online rankings data, we found out that a company needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

American Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would leave a review to inform others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their choice making process.

Source: Podium

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Considering that the vast majority of consumers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs