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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Google Accounts For 57.5 Percent Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when customers have to pick a solution provider.
Source: DemandGenReport
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the vast majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Over Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made quickly.
Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Leading Business Concern
Reputation management stats show a company's reputation does not affect just the customers. Potential employees also look at rankings and take a look at reviews.
Source: Deloitte
89% Of Individuals Like To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their phones.
Source: Statista
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Reviews Published On Twitter Can Increase Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista