91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as advice from friends and family.

Source: Brightlocal

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take notice of clients' suggestions online.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation doesn't affect simply the consumers. Prospective employees likewise look at ratings and take a look at reviews.

Source: Deloitte

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online scores data, we found out that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Young People Were Asked To Give A Review Recently

Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to select one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias