70% Of Customers Prefer To Discover A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically two-thirds of businesses have excellent and good rankings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat clients fairly usually flourish, review sites help ensure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the vast bulk of consumers check out reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Google Accounts For 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

If A Business Manages To Solve Problems Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company

Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

If They Were Asked, 77% Of Clients Would Probably Submit A Review

More than a 35% would leave a review to educate others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review stats, a massive 19% of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your clients develops trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, concur that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone