54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Reviews Published On Twitter Can Boost Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your consumers creates trust. Even something easy like responding to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

83% Of All Younger People Were Invited To Post A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

95% Of Dissatisfied Clients Will Return To A Business If A Business Deals With Problems Rapidly And Efficiently

Customers do not expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible clients will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and awesome scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers well generally flourish, review sites help make sure of that.

Source: Statuslabs

People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone