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63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.
Source: Review Trackers
98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Website
Generally, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews
Staying connected with your consumers creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
United States Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Reviews Posted On Twitter Can Help Grow Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take note of this fact. The better other users describe your product or service, the more money you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
Irrespective of how attractive your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings data, we learnt that a company requires to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
70% Of Customers Choose To Learn About A Business Via Reviews And Articles, Rather Than Ads
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a legal representative or a doctor.
Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz