70% Of Consumers Choose To Discover A Business Via Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

Since They Want To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Review sites are places that people go to get the facts about a product, service or business . Because they have actually currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

If They Were Asked, 77% Of Consumers Would Likely Leave A Review

More than a 35% would do it to educate others about their customer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters