63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the prospective customers are searching for. Almost a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz