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Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Given that the vast majority of customers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the variety of reviews is presently at 46 percent.
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Company
This stat is among numerous that highlight the importance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more important than ever.
57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked only for companies with a best five star rating.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.
Young people (age 18-35) are much more likely to employ a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
83% Of All Young Consumers Were Invited To Post A Review Recently
Of those invited, 80% of clients did give a review. In general, companies have actually asked 66% of all customers to leave a review on their company.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.
Source: RevLocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
83% Of Customers Don't Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to focus on consumers' suggestions online.
Source: Statuslabs
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
15 Percent Of Customers Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of prospective customers will not even think about doing business with a business they can't find opinions about.
Source: Statuslabs