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More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the potential clients are searching for. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings data, we found out that a business requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Around The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their purchasing confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
Customers Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
USA Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.
Source: Statista
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat consumers well usually flourish, review websites help make certain of that.
Source: Statuslabs