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53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients well usually prosper, review sites help make sure of that.
Source: Statuslabs
82% Of Consumers Check Out Review Sites Since They Wish To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Products And Services.
Review websites are locations that customers go to get the truth about a service, business or item . Because they have currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of companies have good and exceptional rankings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now know why client reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
72% Of Customers Won't Take Action Before They Read Some Reviews
Regardless of how appealing your marketing is, you still need consumer reviews. There's no way around it. Clients are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
89% Of Shoppers Like To Read Reviews On Their Mobile Phones
Be it through an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.
Source: Statista
77% Of Consumers Would Certainly Submit A Review If They Were Asked
More than a 35% would leave a review to inform others about their consumer experience and 24% would certainly direct their review to the company itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take note of the number of reviews is presently at 46%.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone