Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and great rankings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

89% Of Consumers Read A Companies Replies To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as advice from loved ones.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the huge majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

If A Business Makes An Effort To Resolve Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Company

Customers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Clients Could Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation does not impact just the customers. Prospective team members likewise look at ratings and read reviews.

Source: Deloitte

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still require client reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

The Average Review Length Has Become 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.

Source: Trust You