More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Over Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads pick to focus on consumers' suggestions online.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Since the large majority of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

89% Of Buyers Like To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra