60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now know why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

More Than Half Of Customers Won't Use A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the value of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with a perfect five star rating.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would submit a review to inform others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as guidance from family and friends.

Source: Brightlocal