53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Consumers Review A Companies Responses To Reviews

Not only do most consumers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

USA Buyers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have great and outstanding scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You