Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings data, we found out that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Given that the vast bulk of consumers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have excellent and outstanding rankings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take notice of consumers' recommendations online.

Source: Statuslabs

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile browser, most people choose to read reviews on their cell phones.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Customers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still require client reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

The Average Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers