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USA Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is actually doing. Do not depend on that statistic alone.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
95% Of Disappointed Clients Will Go Back To A Company If A Business Manages To Fix Issues Rapidly And Efficiently
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
15% Of Visitors Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15% of possible customers won't even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses really make use of them.
Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
89% Of Consumers Prefer To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, clients choose to read reviews on their phones.
Source: Statista