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Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When consumers need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
70% Of Customers Prefer To Discover A Business Via Reviews And Articles, Rather Than Advertisements
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
Clients Could Invest 31% More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely how much more.
Source: Martech Zone
The Average Review Length Has Become 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated material has an indisputable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
89% Of Clients Review A Companies Reactions To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a legal representative or a medical professional.
Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
89% Of Customers Prefer To Read Reviews Using Their Cell Phones
Be it via an app or a mobile browser, most people prefer to read reviews on their mobile devices.
Source: Statista
72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still require customer reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone