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53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
89% Of Consumers Read A Businesses Feedback To Reviews
Not only do most clients read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat customers fairly generally flourish, review websites help ensure of that.
Source: Statuslabs
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use An Organisation
This stat is one of many that show the importance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients pleased is more important than ever.
57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for services with a best five star score.
Source: Brightlocal
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are clearly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses in fact use them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
The Majority Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower score actually helps your overall rating.
According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
70% Of Consumers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.
Source: Statuslabs