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83% Of All Younger Clients Were Asked To Submit A Review Recently
Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or a lawyer.
Younger people (age 18-35) are even more likely to work with an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Users Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made quickly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
83% Of Customers Don't Rely On Advertising
The standard channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements select to pay attention to clients' suggestions online.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Because the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now know why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Practically a third of customers say written reviews are the only function that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
Most Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score actually helps your overall score.
According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
If A Company Takes Care Of Issues Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business
Consumers do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two thirds of companies have great and exceptional rankings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc