United States Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the large majority of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Customers Could Invest 31% More With A Business That Has Great Reviews

Take notice of this fact. The better other users explain your product or service, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of All Younger Customers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did leave a review. In general, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or negative one.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now understand why client reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your clients creates trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs