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77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a lawyer or a doctor.
Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are more willing to invest more money with a company.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'extremely often'.
Source: Trust You
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings statistics, we found out that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements select to pay attention to customers' suggestions online.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Since the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista