89% Of Customers Review A Businesses Replies To Reviews

Not only do many clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

83% Of Consumers Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

USA Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your customers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you may expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of companies have excellent and great rankings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

95% Of Disappointed Clients Will Go Back To A Business If A Company Makes An Effort To Solve Issues Rapidly And Efficiently

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still need client reviews. There's no skirting around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal