49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When clients have to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Practically a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and outstanding ratings. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users describe your product and services, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic appeal of a site can only go so far when it concerns trust.

Source: Review Trackers

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers