64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the vast majority of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really make use of them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

If They Were Asked, 77% Of Customers Would Most Likely Post A Review

More than a 35% would submit a review to advise others about their customer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

15% Of Clients Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential customers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

The Majority Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

American Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US customers.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal