Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

More Than Half Of Consumers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of numerous that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for companies with an ideal five star rating.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

USA Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine