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Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an indisputable effect on consumers.
If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat customers fairly generally succeed, review sites help ensure of that.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Typically 2 out of 3 companies have excellent and good scores. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
89% Of Clients Browse A Businesses Reactions To Reviews
Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your customers establishes trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are going to spend more money with a business.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
USA Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and rating stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
72% Of Consumers Won't Take Action Before They Read Some Reviews
No matter how captivating your marketing is, you still need client reviews. There is no other way around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine