Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you quickly decide on one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a third of consumers say written reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers check out Yelp each month. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Visitors Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers