63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Only 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to consumer review data, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

15% Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of potential consumers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

The Majority Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

United States Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA clients.

Source: Statista

Reviews Shared On Twitter Can Help Increase Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

89% Of Individuals Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, folks choose to read reviews on their mobile phones.

Source: Statista

77% Of Consumers Would Post A Review If They Were Asked

More than a 35% would do it to educate others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

74% Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal