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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
74% Of Local Businesses Have At Least One Google Review
One review is far from adequate to enhance your website's SERP ranking.
Looking at online scores stats, we discovered that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as recommendations from family and friends.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Probably Give A Review
More than a 35% would submit a review to notify others about their client experience and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to post a review to assist other people with their decision making process.
Source: Podium
89% Of Individuals Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their phones.
Source: Statista
Reviews Shared On Twitter Can Boost Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some negative reviews.
Source: Capterra
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the basic appeal of a site can just presume when it concerns trust.
Source: Review Trackers
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is actually doing. Do not depend on that figure alone.
Source: Brightlocal