70% Of Customers Choose To Discover A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

89% Of Clients Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, customers prefer to read reviews on their mobile phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There is no way around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is among numerous that show the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your consumers pleased is more crucial than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers go to Yelp monthly. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the would-be clients are trying to find. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of client reviews stay without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

95% Of Disappointed Customers Will Go Back To A Company If A Company Makes An Effort To Solve Issues Rapidly And Effectively

Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business.

Source: RevLocal