53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

The Majority Of Consumers Aged 25-34 Posted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

89% Of Clients Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, folks choose to read reviews on their cell phones.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores data, we learnt that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics place customers' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as guidance from loved ones.

Source: Brightlocal

If A Business Takes Care Of Problems Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually use them.

Although we now understand why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no other way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium