More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Younger Buyers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did submit a review. In general, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated material has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

American Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.

Source: Statista

95% Of Unhappy Clients Will Return To A Company If A Business Makes An Effort To Resolve Issues Rapidly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings stats, we discovered that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

The Average Review Length Has Gotten 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent boost.

Source: RevLocal

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When customers need to select a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport