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Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
70 Percent Of Consumers Prefer To Discover A Business Through Posts And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an indisputable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site
Generally, 142 million customers go to Yelp monthly. If you haven't declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing decisions.
According to social reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.
Source: RevLocal
73% Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Almost a third of customers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and useful.
Source: Fan and Fuel
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
77% Of Consumers Would Submit A Review If They Were Asked
More than a 35% would do it to advise others about their client encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their decision making process.
Source: Podium
USA Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
Reviews Published On Twitter Can Help Boost Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone