72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still require customer reviews. There is no way around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Clients Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take note of this fact. The better other users describe your service or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them an excellent experience.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Business

This stat is among lots of that illustrate the value of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your consumers happy is more important than ever.

57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for services with a best five star rating.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

If A Company Handles Issues Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

The Majority Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs