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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as recommendations from loved ones.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Consumers Could Spend 31% More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users explain your services or product, the more cash you can charge and consumer review stats reveal to us exactly just how much more.
Source: Martech Zone
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website
Generally, 142 million consumers visit Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
15% Of Clients Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of potential consumers will not even think about working with a business they can't find viewpoints about.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
The Majority Of Clients Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
United States Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.
Source: Statista