Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of possible customers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a legal representative or a physician.

Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When customers need to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Company

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Only 6% Of Customers Do Not Rely On Consumer Reviews At All

According to consumer review data, a whopping 19 percent of customers constantly rely on online reviews and never a buy without reading reviews first.

Source: Statista