52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your clients builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

More Than Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Since the large majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a physician or an attorney.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Reviews Shared On Twitter Can Help Increase Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to customer review stats, a massive 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Almost a third of customers say written reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel