72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still need client reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly typically prosper, review websites help make sure of that.

Source: Statuslabs

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

77% Of Clients Would Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Generally, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone