Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

Only 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review data, a massive 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Due To The Fact That They Desire To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.

Users come since they have currently formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat clients well generally flourish, review sites help make certain of that.

Source: Statuslabs

Online Item Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270%

User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5% Of All Reviews Across The World

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

67% Of Consumers Report Reviews Are A "Very Important" Factor When Picking A Service Provider

When consumers need to pick a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You