Over Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of lots of that show the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers happy is more important than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a best five star score.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews World-wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

The Majority Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

89% Of Consumers Browse A Businesses Feedback To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

United States Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra