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Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Half Of Customers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are evidently the more vocal ones.
Source: Statista
Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now understand why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically 2 out of 3 companies have outstanding and awesome rankings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
When clients have to pick a solution provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers
24% of US buyers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something easy like reacting to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are ready to invest more cash with a company.
Source: Statuslabs
Over Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is among many that show the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your consumers delighted is more important than ever.
57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for businesses with a best five star score.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats show the general appeal of a website can just presume when it comes to trust.
Source: Review Trackers