82% Of Customers Check Out Review Websites Since They Wish To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Product Or Services.

Review sites are locations that customers go to get the truth about a business, product or service . Users come because they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

73 Percent Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Company

This stat is one of many that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star score.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'really often'.

Source: Trust You

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are much more likely to work with a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Customers Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this fact. The better other users explain your service or product, the more cash you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take note of consumers' recommendations online.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra