Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to client review stats, a whopping 19 percent of consumers constantly rely on online reviews and never ever a buy without reading reviews initially.

Source: Statista

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation does not affect just the consumers. Prospective team members likewise take a look at ratings and read reviews.

Source: Deloitte

American Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

95% Of Unhappy Consumers Will Return To A Company If A Business Deals With Problems Rapidly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

60% Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

74% Of Regional Companies Have At Least 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores stats, we discovered that a business needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective consumers are trying to find. Nearly a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

More Than Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista