Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require customer reviews. There's no other way around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Customers Prefer To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, consumers choose to read reviews on their cell phones.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Almost a third of customers state written reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Product Reviews About An Item Can Boost Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million consumers visit Yelp every month. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Reviews Shared On Twitter Can Help Grow Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the vast majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal