Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

If A Company Manages To Solve Issues Rapidly And Efficiently, 95% Of Disappointed Customers Will Go Back To A Company

Consumers don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers check out Yelp monthly. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the vast bulk of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista